Earth
Origin, roots, agave, Mexican land.
Earth is where it all begins. From it grows the blue agave that, over the years, absorbs the richness of Jalisco’s soil.
OUR PROCESSFrom agave
From agave
to expression.
Land, craft, and time. A journey through the stages that turn agave into tequila.
Explore the seven stages
A CLOSER LOOK AT THE CRAFTA closer look
A closer look
at tequila making.
Agave selection, harvesting, and careful control during cooking: the process comes into focus when you see it.
Follow this tour of the raw ingredient and the first stages of production. Turn on subtitles or read the video transcript.
Read the video transcript
Good morning. Welcome to La Auténtica. My name is Daniel Tuesta.
Master tequila maker at Auténtica and the creator of Casa Máximo’s tequila.
Let’s begin with the tequila-making process.
Here we can see the agave, the raw ingredient used to make tequila.
Selecting the raw ingredient is very important for Casa Máximo.
We look for agave plants that are at least six years old.
Another important part is the jima, the trimming of the agave.
We trim the leaves close to the agave heart so its aromas…
…can develop during the cooking process.
The next stage of tequila production is cooking.
For Casa Máximo, we use a slow cooking process.
We use autoclaves for this stage.
We focus on controlling temperature and pressure.
This allows for a long cooking process…
…to bring out as many of the cooked agave’s aromatic notes as possible.
OUR BRAND LANGUAGEFour elements.
Four elements.
One shared essence.
Casa Máximo is born from the meeting of the four elements that make tequila possible. These natural forces coexist in harmony, reflecting both the tequila-making process and the experience of sharing it.
Water
Purity, balance, fluidity.
Water is the essence that connects and balances the process. It lends smoothness and allows the tequila to achieve its clarity.
Fire
Transformation, intensity, tradition.
Fire awakens the soul of agave. Cooking releases its aromas and begins the true transformation.
Air
Aroma, time, expression.
Air allows tequila to breathe and reveal its character. It is the element that connects the spirit of tequila with the person enjoying it.
Elegant, profound, and connected to Mexico’s natural world.
The transformation,
step by step.
01
Agave and harvesting
The journey begins with blue agave from Jalisco. During harvesting, the leaves are removed to reveal the heart, which is prepared for cooking. Selecting and preparing the raw ingredient is the first step in this transformation.
02
Cooking
Heat transforms agave carbohydrates into sugars that can be fermented. The video tour introduces cooking in an autoclave, where temperature and pressure are controlled.
03
Extraction
Cooked agave is milled to separate its juices from the fibers. This extracts the sugars that will move on to fermentation and prepares the foundation for the next stage.
04
Fermentation
Yeast transforms agave sugars into alcohol. This stage also develops aromatic compounds that contribute to the tequila’s profile.
05
Distillation
Heating and condensation separate and concentrate the components of the fermented liquid. Care at this stage helps define the spirit’s character before its next destination.
Editorial cellar setting06
Maturation and expression
Blanco reveals agave’s fresh character. Reposado and Añejo develop nuances from time in wood: distinct expressions of a shared origin.
07
Bottling and presentation
The journey culminates in bottling and presentation. The label identifies each expression, and the collection is ready to continue its story in the glass.
THE STORY CONTINUES IN THE GLASSOne origin.
One origin.
Many ways
to share it.
Discover each tequila’s profile and the ways to serve it. From tasting to cocktails, every preparation opens a different conversation.
